If you watch TV sports, you know Jessie Coffield.
Whether it’s ESPN, BSN, SNY, NESN, MASN, or another broadcast acronym, you’ve seen it.
And heard her. You may have finished Coffield’s sentence.
In a staccato in the face.
To do. This. Rain.
Coffield, 31, is from Northern Virginia. She’s a former Division I college lacrosse player. She’s a sportscaster, TV show host. She is a wife and soon to be a mother of a little girl.
For most sports fans, however, Coffield’s public identity can be explained in one sentence: she’s the woman who “makes it rain” on the ubiquitous DraftKings Sportsbook ads.
Yet there is more to his story than just one catchphrase.
Last fall, Coffield was in Vermont with her husband to attend a wedding. They were having breakfast at a local restaurant when she noticed a group of men in their 50s at the table next to her. They passed a phone and looked at her again.
Coffield’s national profile has skyrocketed over the past two years. She was featured in two DraftKings Super Bowl commercials last February, and DraftKings, an industry leader in daily fantasy sports competitions and a legalized sportsbook, has risen to prominence.
She has a lot of DraftKings gear — beanies, sweatshirts — and sometimes when she wears it, she’ll be recognized at the grocery store or at CVS.
But it was different. She was wearing Saturday morning loungewear, yoga pants and a fleece sweater. And, she joked, “God knows, I didn’t have the amount of makeup I normally wear in those commercials.”
As Coffield was clearing her breakfast tray, one of the men approached her.
