IPL 2022 – MS Dhoni Brand Approvals: He is 2 years retired from international cricket. He is 40 and over. He stays away from social media – but Chennai Super Kings (CSK) captain MS Dhoni remains the DARLING of Indian brands. With IPL 2022 Auction just days away and the league’s 15th season fast approaching – Dhoni is signing a trademark – Follow IPL 2022 LIVE updates and IPL Auction LIVE updates with InsideSport.IN
The increased demand for Dhoni is such that he has signed his 3rd mark in the last 7 days. Dhoni, who was retained by CSK for an annual salary of 12 Crore, has now signed on as a brand ambassador for Turtlemint, an insurance platform.
Earlier last week, Dhoni signed with Ganesh Housing and renewed its longstanding partnership with OREO.
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MS Dhoni Brand Approvals – Dhoni sign Turtlemint: Turtlemint, an insurance platform, appointed the former Indian skipper as its brand ambassador on Monday. The insurance platform also launched a 360-degree campaign called #ActiveHoJao, to educate consumers on the value of insurance and convert them into active customers.
“I’m thrilled to be part of Turtlemint’s vision to properly insure as many people as possible in our country.” Dhoni said after filming for the campaign.
The commercial emphasizes the importance of health and that it should not be ignored. It sends the message that they need to protect themselves and their loved ones by purchasing an insurance policy.
Commenting on the association, Dhirendra Mahyavanshi, co-founder of Turtlemint, said: “Millions of people look to Dhoni for inspiration for a fit and active lifestyle. Therefore, we are delighted to partner with him”
Recently, Dhoni has also signed with South India’s largest and most experienced land aggregator, G Square Housing, as its brand ambassador.
IPL 2022: MS Dhoni, Ziva featured in new Oreo ad campaign – Just last week the father-daughter duo of Dhoni and Ziva Dhoni were back in the latest Oreo commercial.
Oreo, a popular cookie brand, launched the promotional campaign to encourage families to spend time playing together.
Also Read: IPL Auction 2022: CSK, RCB, KKR launch ‘mock bidding exercise’, Dhoni and Gambhir likely to join their teams on AUCTION TABLE
It should be noted that in the Duff & Phelps annual celebrity brand evaluation study in 2021, Dhoni did not appear in the TOP 10.
Virat Kohli has been named the most powerful celebrity brand in the country. But with the end of Kohli’s tenure as India captain, it’s clear that Dhoni is re-emerging as the brands’ preferred choice.
On the pitch, the CSK captain is expected to be seen at the IPL auction in Bengaluru. Dhoni is expected to join his teammates on the CSK table at the IPL Auction. He was spotted earlier in Chennai preparing with CSK Management for the IPL auction scheduled for February 12-13.
Follow IPL 2022 LIVE updates and IPL Auction LIVE updates with InsideSport.IN
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