The Indian Premier League (IPL) media rights for the 2023-27 cycle have created a lot of hype recently as they were sold for over Rs 48,000 crore. In the IPL electronic media rights auction, Disney Star retained the TV broadcast rights with a bid price of Rs 23,575 crore. Reliance’s Viacom18 won the rights for Package C with a winning bid of Rs 3,258 crore. As a result, Viacom, which also won Package B rights with a payment of Rs 20,500 crore (Rs 50 crore per game for 410 games), ended up paying Rs 23,758 crore for the entire digital rights package. . Package D, which included the rights for the rest of the world, was won for a bid of Rs 1058 crore.
In the end, it was BCCI who laughed all the way to the bank, raking in a total sum of Rs 48,390 crore for packages A, B, C and D.
However, former Pakistan cricket team captain Rashid Latif has made some strong comments about the IPL’s media rights.
“It’s about business and not about cricket. It’s not the ideal situation. If we have to give money, then a lot of people are making money. It’s not a question at all quality is totally a deal,” Rashid Latif said in a YouTube channel chat. Taken behind.
“Call the Indians and ask them how many hours did they watch the games (in IPL). It’s business. I didn’t say anything else. Give whatever name you want, the value of the product , etc. It’s business. We have to see how much it supports.”
The franchise cricket league is currently a 10-team affair and there are talks that it could be a 94-game affair in times to come. BCCI Secretary Jay Shah reacted to the development after the online media rights auction.
“This is something we have been working on. Let me inform you that from the next ICC FTP schedule, IPL will have an official window of two and a half months so that all top international cricketers We have had discussions with various counsel as well as the ICC,” Shah told the PTI news agency.
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With IPL likely to have a bigger window, that could mean the international schedule could be even tighter. Former Pakistan cricket team captain Shahid Afridi recently reacted to the news.
“It’s all about the market. It’s all about economics. Your biggest market is India. What they say, it will be this way and it will be this way,” Shahid said. Afridi in a show called “Game Set Match” on SAMAATV. Youtube channel.
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